CELEBRATING 60 YEARS AS NORTH AMERICA’S LARGEST INDOOR BOAT SHOW
CANADA’S LARGEST AND MOST IMPORTANT EVENT FOR THE INDUSTRY
The Toronto International Boat Show is the premiere show in Canada, and one of the world’s leading boat shows. Each year this event brings the entire recreational boating industry together – manufacturers, dealers and boating consumers. It is a must-exhibit event for any business in the Canadian boating industry. It is a must-attend show for boaters and anyone thinking of getting into boating!
Quality Attendees! The Toronto Boat Show each year attracts over 70,000 people with the 2017 show having an attendance of 77,105 qualified consumers. More than 400,000 net square feet of exhibit space. Over 1,200 boats on display including: power, sail, fishing, pontoon boats, trawlers, canoes, kayaks, electric and wooden boats, from 6 - 50 feet! Mariner’s Marketplace and Cottage Country showcasing marine accessories, services, docks electronics, marinas, nautical clothing, footwear, gifts and more.
MARKETING & PROMOTIONS
Show marketing efforts work year-round to attract qualified attendees and increase your chances to get leads and make sales. A highly visible, fully integrated advertising campaign launches in the weeks leading up to the show, featuring a strategic mix of print, broadcast, online and social media (facebook, twitter and instagram) advertising and e-mail. The public relations team reinforces the advertising messages, to general show awareness, securing news stories in TV, newspapers, magazines and online.
Special events, attractions and family-friendly features also make the show stand out, and generate enthusiasm among attendees. Everyone from entire families to groups of friends to corporate clientele rave that the show “offers something for everyone” and there’s “no better way to spend the day.”
The largest indoor lake celebrates “Fun on the Water” The 2018 Show welcomes the return of the Lake as we continue to celebrate “Fun on the Water.” Thousands of boating enthusiasts will be exposed to a number of fun water activities, such as kayaking, canoeing, pedal boat rides, wakeboarding, water skiing and special events